OUR MISSION
Is to shape better people through sport.
Inspired by Francis' journey as a professional football player and his studies in psychology, Head Start:
• Empowers people to grow in confidence, character, and self-leadership
• Assists organisations & teams in creating a culture of togetherness, resilience, and performance under pressure
Because we believe sport is the greatest vehicle for personal growth - and every session is a chance to build skills for life.

FRANCIS DE VRIES
AUCKLAND FC PRO PLAYER & HEADSTART LEAD COACH
OUR IMPACT
Head Start has supported over 500 individuals across clubs, schools, and corporate environments - equipping people with the mindset, character, and tools to grow on and off the field.
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From youth athletes and academy teams to coaches, parents, and high-performing professionals, our reach spans the full spectrum of development and performance environments.
Whether its building resilience in young players or helping teams in organisations perform under pressure, our work adapts to where growth is needed most.
​​Our impact isn’t just measured in numbers - it’s seen in how people show up, connect, and grow every day. Because when mindset meets action, character & results follow.
COLLABORATIONS






OUR
APPROACH
The Head Start Methodology
The Head Start methodology blends mindset, movement, and meaning to develop confident, resilient, and self-led individuals - whether in sport, school, or the workplace. Through personalised development plans, tailored sessions & speaking events, and action-based mental skills strategies, we help people turn insight into consistent action and character-driven performance. Our approach supports athletes, parents, clubs, and companies in creating environments where growth is intentional, leadership is lived, and success is sustainable.
What Guides Every Head Start Session
Progress through Persistence
We believe real growth comes from showing up consistently, embracing setbacks, and staying committed when it gets tough.
Belonging through Community
We create inclusive environments where every person feels connected, supported, and part of something bigger than themselves.
Ownership through Action
We turn mindset into movement - helping people apply what they learn through intentional habits, confident decisions, and everyday leadership that drives their progress forward.
Character through Consistency
We transform mindset into meaningful results by guiding athletes to show up with purpose, stay committed to the process, and build strength of character through repeated action - on and off the pitch.
